eTourism case studies : management and marketing issues in eTourism /
Buhalis, Dimitrios.
eTourism case studies : management and marketing issues in eTourism / - Oxford : Butterworth-Heinemann, 2008. - xl, 463 p. : ill. ; 24 cm.
Includes bibliographical references and index.
'eTourism Case Studies' bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field.
9780750686679 (pbk.) 9780750686679: £29.99 0750686677 (pbk.)
Tourism--Information technology--Case studies.
Tourism--Management--Case studies.
Tourism--Internet marketing--Case studies.
338.4791 / BUH
eTourism case studies : management and marketing issues in eTourism / - Oxford : Butterworth-Heinemann, 2008. - xl, 463 p. : ill. ; 24 cm.
Includes bibliographical references and index.
'eTourism Case Studies' bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field.
9780750686679 (pbk.) 9780750686679: £29.99 0750686677 (pbk.)
Tourism--Information technology--Case studies.
Tourism--Management--Case studies.
Tourism--Internet marketing--Case studies.
338.4791 / BUH