Exploring strategy : text & cases /
Johnson, Gerry.
Exploring strategy : text & cases / - 9th ed. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : ill. ; 27 cm.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025 (pbk) 9780273737025: £48.77 0273737023 (pbk) 9780273732020 (text and cases) 0273732021 (text and cases) 9780273735496 (text only) 0273735497 (text only)
Strategic planning.
Business planning.
658.4012 / JOH
Exploring strategy : text & cases / - 9th ed. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : ill. ; 27 cm.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025 (pbk) 9780273737025: £48.77 0273737023 (pbk) 9780273732020 (text and cases) 0273732021 (text and cases) 9780273735496 (text only) 0273735497 (text only)
Strategic planning.
Business planning.
658.4012 / JOH