Global marketing : a decision-oriented approach /
Hollensen, Svend.
Global marketing : a decision-oriented approach / - 5th ed. - Harlow : Financial Times Prentice Hall, 2011. - xliii, 756 p. : ill. ; 27 cm.
Previous ed.: 2007. - Includes bibliographical references and index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
9780273726227 9780273726227: £45.99 0273726226
2010009888
Marketing
Export marketing.
Export marketing--Case studies.
658.84 / HOL
Global marketing : a decision-oriented approach / - 5th ed. - Harlow : Financial Times Prentice Hall, 2011. - xliii, 756 p. : ill. ; 27 cm.
Previous ed.: 2007. - Includes bibliographical references and index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
9780273726227 9780273726227: £45.99 0273726226
2010009888
Marketing
Export marketing.
Export marketing--Case studies.
658.84 / HOL