Charity marketing : delivering income, campaigns and services /
Bruce, Ian
Charity marketing : delivering income, campaigns and services / - 4th ed. - London : ICSA Pub., 2011. - xii, 276 p. : ill. ; 24 cm.
Includes bibliographical references (p. 263-269) and index.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
9781860724596 (pbk.) 9781860724596: No price 1860724590 (pbk.)
Charities--Finance--Management.--Great Britain
Nonprofit organizations--Marketing.
Nonprofit organizations--Finance--Management.--Great Britain
Charities--Finance--Management.
Marketing.
361.76320688 / BRU
Charity marketing : delivering income, campaigns and services / - 4th ed. - London : ICSA Pub., 2011. - xii, 276 p. : ill. ; 24 cm.
Includes bibliographical references (p. 263-269) and index.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
9781860724596 (pbk.) 9781860724596: No price 1860724590 (pbk.)
Charities--Finance--Management.--Great Britain
Nonprofit organizations--Marketing.
Nonprofit organizations--Finance--Management.--Great Britain
Charities--Finance--Management.
Marketing.
361.76320688 / BRU