Managing visitor attractions : new directions /
Managing visitor attractions : new directions /
- 2nd ed.
- Oxford : Butterworth-Heinemann, 2008.
- xix, 364 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
The five sections that comprise this study chart the role, development, management, marketing and future of visitor attractions. The book features case studies from Europe, Asia and North America.
9780750685450 (pbk.) 9780750685450: £27.99 075068545X (pbk.)
Tourism--Management.
Recreation--Management.
338.4791068 / FYA
Includes bibliographical references and index.
The five sections that comprise this study chart the role, development, management, marketing and future of visitor attractions. The book features case studies from Europe, Asia and North America.
9780750685450 (pbk.) 9780750685450: £27.99 075068545X (pbk.)
Tourism--Management.
Recreation--Management.
338.4791068 / FYA