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Behavior theory in health promotion practice and research /

Simons-Morton, Bruce G.

Behavior theory in health promotion practice and research / - Burlington, MA : Jones & Bartlett Learning, c2012. - xix, 427 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Health behavior in the context of public health -- A social ecological perspective -- Theories of motivation and behavior -- Expectancy value models -- Self-regulation and social cognitive theory -- Social influence theory -- Diffusion of innovations theory -- Learning, teaching, and counseling -- Self determination theory and motivational interviewing -- Stage models -- Health communication and social marketing -- Communities and health promotion -- Multilevel program planning -- Program evaluation, translation, and dissemination -- The going places problem behavior prevention program : a multilevel program.

9780763786793 (pbk.) 9780763786793: No price 0763786799 (pbk.)


Health behavior.
Health promotion.

613 / SIM