Strategic management for hospitality and tourism /
Okumus, Fevzi.
Strategic management for hospitality and tourism / - 1st. edition. - London : Butterworth-Heinemann, 2011. - xiv, 333 p. : ill., ; 20 cm.
This volume presents the latest in strategic thinking and theory. It features a critical and analytical discussion as to how these models and theories can be applied to the industry within real-world contexts.
075066522X 9780750665223: £34.99 9780750665223
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
647.94068 / OKU
Strategic management for hospitality and tourism / - 1st. edition. - London : Butterworth-Heinemann, 2011. - xiv, 333 p. : ill., ; 20 cm.
This volume presents the latest in strategic thinking and theory. It features a critical and analytical discussion as to how these models and theories can be applied to the industry within real-world contexts.
075066522X 9780750665223: £34.99 9780750665223
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
647.94068 / OKU