Marketing communications : integrating offline and online with social media /
Smith, Paul Russell, 1957-
Marketing communications : integrating offline and online with social media / - 5th ed. - London : Kogan Page, 2011. - xviii, 483 p. : ill. ; 25 cm.
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.
9780749461935 9780749461935: £39.50
2010045798
Social media--Marketing.
Internet marketing--Social aspects.
Communication in marketing.
Marketing.
Communication.
658.802 / SMI
Marketing communications : integrating offline and online with social media / - 5th ed. - London : Kogan Page, 2011. - xviii, 483 p. : ill. ; 25 cm.
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.
9780749461935 9780749461935: £39.50
2010045798
Social media--Marketing.
Internet marketing--Social aspects.
Communication in marketing.
Marketing.
Communication.
658.802 / SMI