Web advertising and marketing by design /
Fahey, Mary Jo.
Web advertising and marketing by design / - Redmond, Wash. : Microsoft Press, c1998. - xvi, 300 p. : ill. ; 19 x 24 cm.
Includes index.
Building a Site's Structure and Navigation -- Fact Sheet -- Backgrounder -- News Release and Pitch Letter -- Optimizing Placement in Search Results -- Animated Banner Ad -- FAQs, Registration Forms, and Questionnaires -- Newsletter -- Storefront with a Catalog. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9.
1572318368 (pbk.) 9781572318366 9781572318366 (pbk.)
98009350
Web sites--Design.
Internet advertising.
Internet marketing.
658.872 / FAH
Web advertising and marketing by design / - Redmond, Wash. : Microsoft Press, c1998. - xvi, 300 p. : ill. ; 19 x 24 cm.
Includes index.
Building a Site's Structure and Navigation -- Fact Sheet -- Backgrounder -- News Release and Pitch Letter -- Optimizing Placement in Search Results -- Animated Banner Ad -- FAQs, Registration Forms, and Questionnaires -- Newsletter -- Storefront with a Catalog. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9.
1572318368 (pbk.) 9781572318366 9781572318366 (pbk.)
98009350
Web sites--Design.
Internet advertising.
Internet marketing.
658.872 / FAH