Managing the customer experience : turn customers into advocates /
Smith, Shaun.
Managing the customer experience : turn customers into advocates / - London : Financial Times Prentice Hall, 2002. - xvi, 254 p. : ill. ; 24 cm.
In the world of business customer satisfaction is no longer enough because satisfied customers still shop around. How do the likes of Harley-Davidson and Virgin Atlantic manage to get their customers to sing their praises? This volume explains the methods used and what to expect from employing them.
0273661957 9780273661955: £21.99 9780273661955
Customer relations.
Relationship marketing.
Customer loyalty.
658.812 / SMI
Managing the customer experience : turn customers into advocates / - London : Financial Times Prentice Hall, 2002. - xvi, 254 p. : ill. ; 24 cm.
In the world of business customer satisfaction is no longer enough because satisfied customers still shop around. How do the likes of Harley-Davidson and Virgin Atlantic manage to get their customers to sing their praises? This volume explains the methods used and what to expect from employing them.
0273661957 9780273661955: £21.99 9780273661955
Customer relations.
Relationship marketing.
Customer loyalty.
658.812 / SMI