Events management : an introduction /
Bladen, Charles.
Events management : an introduction / - London : Routledge, 2012. - xxiii, 444 p. : ill. (chiefly col.) ; 25 cm.
Includes index.
Endorsements -- List of images -- List of figures -- List of tables -- List of case studies -- Acknowledgements -- Guided tour -- 1 : introduction to events management -- 2 : managing event projects -- 3 : event design and production -- 4 : event operations -- 5 : managing the event human resource -- 6 : event finance / 7 : event marketing -- 8 : event health,safety and risk management -- 9 : sporting events -- 10 : mega-events -- 11 : events in the public and third sectors -- 12 : corporate events -- 13 : cultural events and festivals -- 14 : event impacts, sustainability and legacy -- 15 : events and the media -- References -- Index. Robert Wilson --
Contemporary events management is a diverse and challenging field. This introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.
0415577411 (hbk) 9780415577410: £100.00 9780415577410 041557742X (pbk) 9780415577427
Special events--Management.
394.2068 / BLA
Events management : an introduction / - London : Routledge, 2012. - xxiii, 444 p. : ill. (chiefly col.) ; 25 cm.
Includes index.
Endorsements -- List of images -- List of figures -- List of tables -- List of case studies -- Acknowledgements -- Guided tour -- 1 : introduction to events management -- 2 : managing event projects -- 3 : event design and production -- 4 : event operations -- 5 : managing the event human resource -- 6 : event finance / 7 : event marketing -- 8 : event health,safety and risk management -- 9 : sporting events -- 10 : mega-events -- 11 : events in the public and third sectors -- 12 : corporate events -- 13 : cultural events and festivals -- 14 : event impacts, sustainability and legacy -- 15 : events and the media -- References -- Index. Robert Wilson --
Contemporary events management is a diverse and challenging field. This introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.
0415577411 (hbk) 9780415577410: £100.00 9780415577410 041557742X (pbk) 9780415577427
Special events--Management.
394.2068 / BLA