Social media for social good : a how-to guide for nonprofits /
Mansfield, Heather.
Social media for social good : a how-to guide for nonprofits / - New York : McGraw-Hill, 2012. - xx, 266 p. ; 24 cm.
Includes index.
Introduction : integrating Web 1.0. Web 2.0, and Web 3.0 -- Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps -- Conclusion : what's next? -- Your nonprofit tech checklist -- Acknowledgements -- Index.
Get the most out of social media on a shoestring budget, with this book written specifically to help nonprofits maximise donation dollars using the best social-media tactics and strategies.
9780071770811 9780071770811: £25.99 007177081X
2011015837
Nonprofit organizations--Information technology.
Social marketing.--Social media.
Social marketing.
Social media.
658.872 / MAN
Social media for social good : a how-to guide for nonprofits / - New York : McGraw-Hill, 2012. - xx, 266 p. ; 24 cm.
Includes index.
Introduction : integrating Web 1.0. Web 2.0, and Web 3.0 -- Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps -- Conclusion : what's next? -- Your nonprofit tech checklist -- Acknowledgements -- Index.
Get the most out of social media on a shoestring budget, with this book written specifically to help nonprofits maximise donation dollars using the best social-media tactics and strategies.
9780071770811 9780071770811: £25.99 007177081X
2011015837
Nonprofit organizations--Information technology.
Social marketing.--Social media.
Social marketing.
Social media.
658.872 / MAN