Tourism : the business of hospitality and travel /
Cook, Roy A.
Tourism : the business of hospitality and travel / - Fifth edition, Pearson new international edition. - Harlow, Essex : Pearson Education Limited, 2014. - ii, 374 pages : ill. ; 28 cm. - Pearson custom library .
Includes bibliographical references and index.
Introducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
9781292039503 9781292039503: £46.99 1292039507 9780133113532 0133113531
Hospitality industry.
Tourism.
338.4791 / COO
Tourism : the business of hospitality and travel / - Fifth edition, Pearson new international edition. - Harlow, Essex : Pearson Education Limited, 2014. - ii, 374 pages : ill. ; 28 cm. - Pearson custom library .
Includes bibliographical references and index.
Introducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
9781292039503 9781292039503: £46.99 1292039507 9780133113532 0133113531
Hospitality industry.
Tourism.
338.4791 / COO