Essentials of tourism /
Cooper, Chris, 1952-
Essentials of tourism / - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xxiv, 363 p. : col. ill, col. plates, map ; 27 cm.
Includes bibliographical references and index.
Part 1: Tourism Essentials: An Introduction -- Tourism Essentials -- Part 2: Destination Essentials -- The Destination -- The Economic Consequences Of Tourism -- The Environmental Consequences Of Tourism -- The Social And Cultural Consequences Of Tourism -- Sustainable Tourism -- PArt 3: Tourism Sector Essentials -- Attractions -- Accommodation -- Intermediaries -- Transport -- Government And Tourism -- Part 4: Tourism Demand And Marketing Essentials -- Demand -- Tourism Marketing -- Part 5: Tourism Futures: The Essentials -- Tourism Future.
This title offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice.
9780273724384 (pbk.) 9780273724384: £34.99 027372438X (pbk.)
2011030718
Tourism.
338.4791 / COO
Essentials of tourism / - Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012. - xxiv, 363 p. : col. ill, col. plates, map ; 27 cm.
Includes bibliographical references and index.
Part 1: Tourism Essentials: An Introduction -- Tourism Essentials -- Part 2: Destination Essentials -- The Destination -- The Economic Consequences Of Tourism -- The Environmental Consequences Of Tourism -- The Social And Cultural Consequences Of Tourism -- Sustainable Tourism -- PArt 3: Tourism Sector Essentials -- Attractions -- Accommodation -- Intermediaries -- Transport -- Government And Tourism -- Part 4: Tourism Demand And Marketing Essentials -- Demand -- Tourism Marketing -- Part 5: Tourism Futures: The Essentials -- Tourism Future.
This title offers a concise and student-friendly introduction to the field of tourism. Written in a lively and engaging style, the book boasts an extensive range of case studies from around the world, and provides you with a coherent and consistent text, blending tourism principles and theory with practice.
9780273724384 (pbk.) 9780273724384: £34.99 027372438X (pbk.)
2011030718
Tourism.
338.4791 / COO