Influence : the psychology of persuasion /
Cialdini, Robert B.
Influence : the psychology of persuasion / - Rev. ed. - New York : Harper Collins, c2007. - xiv, 320 p. : ill., plates ; 24 cm.
Includes bibliography and index.
Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few.
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
006124189X 9780061241895: No price 9780061241895
Marketing.
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / CIA
Influence : the psychology of persuasion / - Rev. ed. - New York : Harper Collins, c2007. - xiv, 320 p. : ill., plates ; 24 cm.
Includes bibliography and index.
Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few.
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
006124189X 9780061241895: No price 9780061241895
Marketing.
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / CIA