Principles & practice of marketing /
Blythe, Jim.
Principles & practice of marketing / - London : Thomson, 2006. - xviii, 744 pages : color illustrations ; 28 cm.
Includes index.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
1844801209 9781844801206: No price 9781844801206
Marketing--Europe--Case studies.
Marketing.
658.8 / BLY
Principles & practice of marketing / - London : Thomson, 2006. - xviii, 744 pages : color illustrations ; 28 cm.
Includes index.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
1844801209 9781844801206: No price 9781844801206
Marketing--Europe--Case studies.
Marketing.
658.8 / BLY