ATU Sligo /ATU St Angela's

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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / - 6th ed., international student ed. - Australia : South-Western, 2009. - xxix, 546 p. : ill. (some color), color maps ; 28 cm.

Includes index.

0324584423 9780324584424: No price 9780324584424


Marketing.
Marketing--Management.

658.8 / LAM