International marketing /
International marketing /
- 17th edition.
- New York : McGrawHill Education, 2016.
- xxxvi, 662 pages : illustrations (coloured) ; 28 cm.
Includes bibliographic references and indexes.
Part one : an overview -- Part two : the cultural environment of global markets -- Part three : assesssing global market opportunities -- Part four : developing global marketing startegies -- Part five : implementing global market strategies -- Part six : supplementary material -- Glossary -- Photo credits -- Name index -- Subject index.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
9781259253065 9781259253065: £50.99 1259253066
International Marketing--Business.
Export marketing.
International business enterprises.
658.84 / CAT
Includes bibliographic references and indexes.
Part one : an overview -- Part two : the cultural environment of global markets -- Part three : assesssing global market opportunities -- Part four : developing global marketing startegies -- Part five : implementing global market strategies -- Part six : supplementary material -- Glossary -- Photo credits -- Name index -- Subject index.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
9781259253065 9781259253065: £50.99 1259253066
International Marketing--Business.
Export marketing.
International business enterprises.
658.84 / CAT