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Tourism marketing : (Record no. 266487)

MARC details
000 -LEADER
fixed length control field 03615cam a22004818i 4500
001 - CONTROL NUMBER
control field ocn980364139
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921181035.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||r|||| 001|0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170308s2017 onc | b 001|0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number 20179016571
Source can
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781771884709
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781771884709
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1771884703
Qualifying information (hardcover)
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLC
System control number 20179016571
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 498697908
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHBIS
System control number 010910312
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)980364139
040 ## - CATALOGING SOURCE
Original cataloging agency NLC
Language of cataloging eng
Description conventions rda
Transcribing agency NLC
Modifying agency OCLCO
-- OCLCF
-- OCLCQ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4791
Item number RAY
Edition number 23
245 10 - TITLE STATEMENT
Title Tourism marketing :
Remainder of title a strategic approach /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oakville, Ontario, Canada :
Name of producer, publisher, distributor, manufacturer Apple Academic Press,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 330 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note List of contributors -- List of abbreviations -- Preface -- Acknowledgements -- Growth strategies : Grupo Posadas / José G. Vargas-Herández and Pamela Macías Álvarez -- Determinants of tourist visits in Destination development : an empirical analysis of Sikkim / Debashish Batabyal and Sankar Kumar Mukherjee -- Relationship between destination image, tourist satisfaction and edtination loyalty / Fahkraddin Maroofi and Seyed Reza Hassani -- Intention to revisit a tourism destination : an empirical study of Bundelkhand, India / Saurabh Gupta and Onkar Nath Mishra -- The role of service marketing in India with reference to the tourism industry / Sunita Jatav and Alok Mittal -- Coordination of tourism supply chain management / Amol Subhash Dhaigude, Archit Vinod Tapar, Santosh Kumar Tiwari, and Mohammad Shameem Jawed -- Synergy7 of the tourism industry with the banking sector in India : an overview / Ruchi Sen and Saurabh Sen -- Potential of geospatial mashups for tourism marketing / Somnath Chadhuri -- Companies' perspective on trust building factors : a case of online tourism companies in India / Nidhi Phutela and Hirak Dasgupta -- Role of the marketing mix (7Ps) on the development of rural tourism : evidence from Kamarpukur, West Bengal, India / Nilanjan Ray -- Tourism marketing in Nagaland : an analytical approach / Thangasamy Esakki -- Promotion of ecotourism in the state with special reference to national park and wildlife sanctuaries of Sikkim / Dilip Kumar Das and Pinkila Bhuta -- Examination of tourism factors affecting tourists' satisfaction : evidence from Thimphu, Bhutan / Raj Kumar, Dilip Kumar Das and Nilanjan Ray -- Developing promotional strategy of ecotourism in Himalayan State : Sikkim, India / Soumendra Nath Biswas -- Role of social media marketing in the tourism industry / Devesh Ranjan Tripathi -- Development of tourism in Myanmar / Sonnath Chaudhuri and Panacea Yamin -- Product diversification in the restuarant industry as a competetive advantage / José G. Vargas-Hernández and L. E. Juan Luis Martinez Padilla.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also in electronic format.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01153181
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ray, Nilanjan,
Dates associated with a name 1984-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, Raj
9 (RLIN) 44622
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Das, Dilip Kumar,
Dates associated with a name 1974-
Relator term editor.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
Title Tourism marketing.
Record control number (CaOONL)2017901658X
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Standard Loan
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 2 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 17/01/2018 87.50   338.4791 RAY 0062500 17/01/2018 17/01/2018 Standard Loan