MARC details
000 -LEADER |
fixed length control field |
03615cam a22004818i 4500 |
001 - CONTROL NUMBER |
control field |
ocn980364139 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921181035.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
a|||||r|||| 001|0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170308s2017 onc | b 001|0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
20179016571 |
Source |
can |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781771884709 |
Qualifying information |
(hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781771884709 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1771884703 |
Qualifying information |
(hardcover) |
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NLC |
System control number |
20179016571 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHVBK |
System control number |
498697908 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHBIS |
System control number |
010910312 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)980364139 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
NLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
NLC |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
OCLCQ |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.4791 |
Item number |
RAY |
Edition number |
23 |
245 10 - TITLE STATEMENT |
Title |
Tourism marketing : |
Remainder of title |
a strategic approach / |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Oakville, Ontario, Canada : |
Name of producer, publisher, distributor, manufacturer |
Apple Academic Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 330 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
List of contributors -- List of abbreviations -- Preface -- Acknowledgements -- Growth strategies : Grupo Posadas / José G. Vargas-Herández and Pamela Macías Álvarez -- Determinants of tourist visits in Destination development : an empirical analysis of Sikkim / Debashish Batabyal and Sankar Kumar Mukherjee -- Relationship between destination image, tourist satisfaction and edtination loyalty / Fahkraddin Maroofi and Seyed Reza Hassani -- Intention to revisit a tourism destination : an empirical study of Bundelkhand, India / Saurabh Gupta and Onkar Nath Mishra -- The role of service marketing in India with reference to the tourism industry / Sunita Jatav and Alok Mittal -- Coordination of tourism supply chain management / Amol Subhash Dhaigude, Archit Vinod Tapar, Santosh Kumar Tiwari, and Mohammad Shameem Jawed -- Synergy7 of the tourism industry with the banking sector in India : an overview / Ruchi Sen and Saurabh Sen -- Potential of geospatial mashups for tourism marketing / Somnath Chadhuri -- Companies' perspective on trust building factors : a case of online tourism companies in India / Nidhi Phutela and Hirak Dasgupta -- Role of the marketing mix (7Ps) on the development of rural tourism : evidence from Kamarpukur, West Bengal, India / Nilanjan Ray -- Tourism marketing in Nagaland : an analytical approach / Thangasamy Esakki -- Promotion of ecotourism in the state with special reference to national park and wildlife sanctuaries of Sikkim / Dilip Kumar Das and Pinkila Bhuta -- Examination of tourism factors affecting tourists' satisfaction : evidence from Thimphu, Bhutan / Raj Kumar, Dilip Kumar Das and Nilanjan Ray -- Developing promotional strategy of ecotourism in Himalayan State : Sikkim, India / Soumendra Nath Biswas -- Role of social media marketing in the tourism industry / Devesh Ranjan Tripathi -- Development of tourism in Myanmar / Sonnath Chaudhuri and Panacea Yamin -- Product diversification in the restuarant industry as a competetive advantage / José G. Vargas-Hernández and L. E. Juan Luis Martinez Padilla. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
Additional physical form available note |
Issued also in electronic format. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01153181 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ray, Nilanjan, |
Dates associated with a name |
1984- |
Relator term |
editor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kumar, Raj |
9 (RLIN) |
44622 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Das, Dilip Kumar, |
Dates associated with a name |
1974- |
Relator term |
editor. |
776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
Title |
Tourism marketing. |
Record control number |
(CaOONL)2017901658X |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Standard Loan |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |