What makes them click? : (Record no. 266989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190808063219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2017 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IE-SlIT |
| Transcribing agency | 0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moyles, Michelle |
| 9 (RLIN) | 44746 |
| 245 10 - TITLE STATEMENT | |
| Title | What makes them click? : |
| Remainder of title | An investigation into the elements of email marketing and their effect on consumer interaction with email campaigns, focused specifically on female consumers within the fashion industry / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Master of Science in Marketing, 2017 |
| 490 ## - SERIES STATEMENT | |
| Series statement | M. Sc. in Marketing, 2017 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4282 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Women consumers |
| 9 (RLIN) | 7301 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion merchandising |
| 9 (RLIN) | 2712 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic mail marketing |
| 9 (RLIN) | 44767 |
| Geographic subdivision | Ireland |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Alan |
| Miscellaneous information | IT, Sligo |
| Relator term | supervisor |
| 9 (RLIN) | 44747 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Master of Science in Marketing, 2017 |
| 9 (RLIN) | 44639 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | M. Sc. in Marketing, 2017 |
| 9 (RLIN) | 44650 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Library Use Only |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for Loan | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Research Collection | 27/03/2018 | 0079087 | 27/03/2018 | 27/03/2018 | Library Use Only |