MARC details
000 -LEADER |
fixed length control field |
02859cam a2200421Mi 4500 |
001 - CONTROL NUMBER |
control field |
ocn958625475 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921181105.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160919s2016 xxka b 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292146508 |
Qualifying information |
(paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292146508: |
Terms of availability |
£57.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292146508 |
Qualifying information |
(paperback) |
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NLGGC |
System control number |
406781303 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)958625475 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
NLGGC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
NLGGC |
Modifying agency |
MYIIU |
-- |
OCLCO |
-- |
OCLCQ |
-- |
OCLCF |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 ARM |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
250 ## - EDITION STATEMENT |
Edition statement |
Thirteenth edition, global edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
669 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Designing a customer value/driven strategy and mix -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Extending marketing -- The global marketplace -- Sustainable marketing: social responsibility and ethics -- Appendix 1 company cases -- Appendix 2 marketing plan -- Appendix 3 marketing by the numbers -- Glossary -- References -- Index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Form subdivision |
Textbooks. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
Fuller form of name |
(Philip J.), |
Dates associated with a name |
1931- |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Opresnik, Marc O. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Standard Loan |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 8 OTHER HOLDINGS |