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Marketing : (Record no. 267290)

MARC details
000 -LEADER
fixed length control field 02859cam a2200421Mi 4500
001 - CONTROL NUMBER
control field ocn958625475
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921181105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160919s2016 xxka b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292146508
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292146508:
Terms of availability £57.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292146508
Qualifying information (paperback)
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLGGC
System control number 406781303
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)958625475
040 ## - CATALOGING SOURCE
Original cataloging agency NLGGC
Language of cataloging eng
Description conventions rda
Transcribing agency NLGGC
Modifying agency MYIIU
-- OCLCO
-- OCLCQ
-- OCLCF
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ARM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
250 ## - EDITION STATEMENT
Edition statement Thirteenth edition, global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 669 pages :
Other physical details illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Designing a customer value/driven strategy and mix -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Extending marketing -- The global marketplace -- Sustainable marketing: social responsibility and ethics -- Appendix 1 company cases -- Appendix 2 marketing plan -- Appendix 3 marketing by the numbers -- Glossary -- References -- Index.
520 8# - SUMMARY, ETC.
Summary, etc. This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Fuller form of name (Philip J.),
Dates associated with a name 1931-
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Standard Loan
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 8 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 13/06/2018 54.33 4 6 658.8 ARM 0062974 13/05/2019 29/04/2019 13/06/2018 Standard Loan