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Hospitality and travel marketing / (Record no. 26760)

MARC details
000 -LEADER
fixed length control field 02184cam a2200349 a 4500
001 - CONTROL NUMBER
control field 32509522
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921173053.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950504s1996 nyuaf b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95019700
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0827366205
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780827366206
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency NOR
-- WaOLN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library LQIA
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4791
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morrison, Alastair M.
9 (RLIN) 19416
245 10 - TITLE STATEMENT
Title Hospitality and travel marketing /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Albany, N.Y. :
Name of publisher, distributor, etc. Delmar Publishers,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent x, 567 p., [8] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information pt. 1.
Title Introduction to marketing --
Miscellaneous information ch. 1.
Title Marketing defined --
Miscellaneous information ch. 2.
Title Marketing hospitality and travel services --
Miscellaneous information ch. 3.
Title Hospitality and travel marketing system --
Miscellaneous information pt. 2.
Title Planning: research and analysis --
Miscellaneous information ch. 4.
Title Customer behavior --
Miscellaneous information ch. 5.
Title Analyzing marketing opportunities --
Miscellaneous information ch. 6.
Title Marketing research --
Miscellaneous information pt. 3.
Title Planning: marketing strategy and planning --
Miscellaneous information ch. 7.
Title Marketing strategy: marketing strategy: market segmentation and trends --
Miscellaneous information ch. 8.
Title Marketing strategy: strategies, target markets, marketing mix, positioning, and marketing objectives --
Miscellaneous information ch. 9.
Title Marketing plan and the eight ps --
Miscellaneous information pt. 4.
Title Implementing the marketing plan --
Miscellaneous information ch. 10.
Title Product development and partnership --
Miscellaneous information ch. 11.
Title People: services and service quality --
Miscellaneous information ch. 12.
Title Packaging and programming --
Miscellaneous information ch. 13.
Title Distribution mix and the travel trade --
Miscellaneous information ch. 14.
Title Communications and the promotional mix --
Miscellaneous information ch. 15.
Title Advertising --
Miscellaneous information ch. 16.
Title Sales promotion and merchandising --
Miscellaneous information ch. 17.
Title Personal selling and sales management --
Miscellaneous information ch. 18.
Title Public relations and publicity --
Miscellaneous information ch. 19.
Title Pricing --
Miscellaneous information pt. 5.
Title Controlling and evaluating the plan --
Miscellaneous information ch. 20.
Title Marketing management, evaluation, and control.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
9 (RLIN) 32844
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 140729
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10275381
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 990101
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/12/1999 46.35 28 17 338.4791 0039839 06/06/2017 1 46.35 06/06/2017 Standard Loan
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/12/2001   11 2 338.4791 0045283 06/06/2017 1 0.00 06/06/2017 Standard Loan