MARC details
000 -LEADER |
fixed length control field |
02184cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
32509522 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921173053.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
950504s1996 nyuaf b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
95019700 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0827366205 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780827366206 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
NOR |
-- |
WaOLN |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
LQIA |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.4791 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Morrison, Alastair M. |
9 (RLIN) |
19416 |
245 10 - TITLE STATEMENT |
Title |
Hospitality and travel marketing / |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Albany, N.Y. : |
Name of publisher, distributor, etc. |
Delmar Publishers, |
Date of publication, distribution, etc. |
c1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 567 p., [8] p. of plates : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
pt. 1. |
Title |
Introduction to marketing -- |
Miscellaneous information |
ch. 1. |
Title |
Marketing defined -- |
Miscellaneous information |
ch. 2. |
Title |
Marketing hospitality and travel services -- |
Miscellaneous information |
ch. 3. |
Title |
Hospitality and travel marketing system -- |
Miscellaneous information |
pt. 2. |
Title |
Planning: research and analysis -- |
Miscellaneous information |
ch. 4. |
Title |
Customer behavior -- |
Miscellaneous information |
ch. 5. |
Title |
Analyzing marketing opportunities -- |
Miscellaneous information |
ch. 6. |
Title |
Marketing research -- |
Miscellaneous information |
pt. 3. |
Title |
Planning: marketing strategy and planning -- |
Miscellaneous information |
ch. 7. |
Title |
Marketing strategy: marketing strategy: market segmentation and trends -- |
Miscellaneous information |
ch. 8. |
Title |
Marketing strategy: strategies, target markets, marketing mix, positioning, and marketing objectives -- |
Miscellaneous information |
ch. 9. |
Title |
Marketing plan and the eight ps -- |
Miscellaneous information |
pt. 4. |
Title |
Implementing the marketing plan -- |
Miscellaneous information |
ch. 10. |
Title |
Product development and partnership -- |
Miscellaneous information |
ch. 11. |
Title |
People: services and service quality -- |
Miscellaneous information |
ch. 12. |
Title |
Packaging and programming -- |
Miscellaneous information |
ch. 13. |
Title |
Distribution mix and the travel trade -- |
Miscellaneous information |
ch. 14. |
Title |
Communications and the promotional mix -- |
Miscellaneous information |
ch. 15. |
Title |
Advertising -- |
Miscellaneous information |
ch. 16. |
Title |
Sales promotion and merchandising -- |
Miscellaneous information |
ch. 17. |
Title |
Personal selling and sales management -- |
Miscellaneous information |
ch. 18. |
Title |
Public relations and publicity -- |
Miscellaneous information |
ch. 19. |
Title |
Pricing -- |
Miscellaneous information |
pt. 5. |
Title |
Controlling and evaluating the plan -- |
Miscellaneous information |
ch. 20. |
Title |
Marketing management, evaluation, and control. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing. |
9 (RLIN) |
32844 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
140729 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10275381 |
b |
smmai |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
Source of classification or shelving scheme |
Dewey Decimal Classification |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
1 |
Cataloger's initials, CIN (RLIN) |
990101 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |