MARC details
| 000 -LEADER |
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| fixed length control field |
02911cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1224211798 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230606090511.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200817s2020 enk ob 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC0B8710 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019888524 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781839095986 |
| Qualifying information |
(electronic book) |
| 029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000068214040 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019888524 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1224211798 |
| Canceled/invalid control number |
(OCoLC)1182867358 |
| -- |
(OCoLC)1182878821 |
| -- |
(OCoLC)1182878996 |
| -- |
(OCoLC)1203948046 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781839095986 |
| Source of stock number/acquisition |
Emerald Publishing |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
aacr |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
UKMGB |
| -- |
OCLCF |
| -- |
UKAHL |
| -- |
EBLCP |
| -- |
N$T |
| -- |
SFB |
| -- |
OCL |
| -- |
YDXIT |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
K6U |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| Item number |
KER |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerrigan, Ken, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Our future in public relations : |
| Medium |
[electronic book] : |
| Remainder of title |
a cautionary tale in three parts / |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bingley, UK : |
| Name of producer, publisher, distributor, manufacturer |
Emerald Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again -- Chapter 2: Don't Worry You've Got Skills -- Chapter 3: Bless Me Father for I Have Spinned -- Chapter 4: Open for Business -- Chapter 5: There's Something Happening Here -- Chapter 6: The Dawning of a 'New PR' -- Chapter 7: Just the Fax and Nothing But the Fax -- Chapter 8: Nothing but a Bunch of Yahoos -- Chapter 9: Do the Right Thing -- Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fake news. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=6274684">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=6274684</a> |
| Public note |
Access ebook here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Proquest Ebook |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 686 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Local |
n |