MARC details
000 -LEADER |
fixed length control field |
04625cam a2200433Mu 4500 |
001 - CONTROL NUMBER |
control field |
on1224365047 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606090514.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201128s2020 xx o 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292304083 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1224365047 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EBLCP |
Language of cataloging |
eng |
Transcribing agency |
EBLCP |
Modifying agency |
EBLCP |
-- |
U9X |
-- |
OCLCO |
-- |
OCLCF |
-- |
OCLCQ |
Description conventions |
aacr |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
GRE |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C. |
9 (RLIN) |
43954 |
245 10 - TITLE STATEMENT |
Title |
Global Marketing : |
Medium |
[electronic book] / |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed., global edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow, United Kingdom : |
Name of publisher, distributor, etc. |
Pearson Education, Limited, |
Date of publication, distribution, etc. |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (629 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgments -- PART ONE: INTRODUCTION -- Chapter 1 Introduction to Global Marketing -- Case 1-1 The Global Marketplace Is Also Local -- 1-1 Introduction and Overview -- 1-2 Principles of Marketing: A Review -- Competitive Advantage, Globalization, and Global Industries -- 1-3 Global Marketing: What it is and What it isn't -- 1-4 The Importance of Global Marketing -- 1-5 Management Orientations -- Ethnocentric Orientation -- Polycentric Orientation -- Regiocentric Orientation -- Geocentric Orientation |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1-6 Forces Affecting Global Integration and Global Marketing -- Driving Forces -- MULTILATERAL TRADE AGREEMENTS -- CONVERGING MARKET NEEDS AND WANTS AND THE INFORMATION REVOLUTION -- TRANSPORTATION AND COMMUNICATION IMPROVEMENTS -- PRODUCT DEVELOPMENT COSTS -- QUALITY -- WORLD ECONOMIC TRENDS -- LEVERAGE -- Experience Transfers -- Scale Economies -- RESOURCE UTILIZATION -- GLOBAL STRATEGY -- INNOVATION AND ENTREPRENEURSHIP -- Restraining Forces -- MANAGEMENT MYOPIA AND ORGANIZATIONAL CULTURE -- NATIONAL CONTROLS -- OPPOSITION TO GLOBALIZATION -- 1-7 Outline of This Book -- Summary |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Discussion Questions -- Case 1-1 The Global Marketplace (continued) -- Case 1-2 McDonald's Expands Globally While Adjusting Its Local Recipe -- Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up -- PART TWO: THE GLOBAL MARKETING ENVIRONMENT -- Chapter 2 The Global Economic Environment -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? -- 2-1 The World Economy-Overview of Major Changes -- 2-2 Economic Systems -- Market Capitalism -- Centrally Planned Socialism -- Centrally Planned Capitalism and Market Socialism |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
2-3 Stages of Market Development -- Low-Income Countries -- Lower-Middle-Income Countries -- Upper-Middle-Income Countries -- Marketing Opportunities in LDCs and Developing Countries -- High-Income Countries -- Marketing Implications of the Stages of Development -- 2-4 Balance of Payments -- 2-5 Trade in Merchandise and Services -- Overview of International Finance -- Economic Exposure -- Managing Exchange Rate Exposure -- Summary -- Discussion Questions -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? (continued) |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Case 2-2 A Day in the Life of a Contracts Analyst at Cargill -- Chapter 3 The Global Trade Environment -- Case 3-1 Breaking Up Is Hard to Do: Britons Contemplate "Brexit" -- 3-1 The World Trade Organization and GATT -- 3-2 Preferential Trade Agreements -- Free Trade Area -- Customs Union -- Common Market -- Economic Union -- 3-3 North America -- 3-4 Latin America: SICA, Andean Community, Mercosur, and CARICOM -- Central American Integration System -- Andean Community -- Common Market of the South (Mercosur) -- Caribbean Community and Common Market (CARICOM) |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environmentGlobal Marketin. |
588 0# - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Print version record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
4282 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Main entry heading |
Green, Mark C. |
Title |
Global Marketing, Global Edition. |
Place, publisher, and date of publication |
Harlow, United Kingdom : Pearson Education, Limited, ©2020 |
International Standard Book Number |
9781292304021 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Public note |
Access ebook here |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5892201">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5892201</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Proquest Ebook |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Local |
n |