ATU Sligo /ATU St Angela's

go

Global Marketing : (Record no. 272002)

MARC details
000 -LEADER
fixed length control field 04625cam a2200433Mu 4500
001 - CONTROL NUMBER
control field on1224365047
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230606090514.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201128s2020 xx o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292304083
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1224365047
040 ## - CATALOGING SOURCE
Original cataloging agency EBLCP
Language of cataloging eng
Transcribing agency EBLCP
Modifying agency EBLCP
-- U9X
-- OCLCO
-- OCLCF
-- OCLCQ
Description conventions aacr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number GRE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 43954
245 10 - TITLE STATEMENT
Title Global Marketing :
Medium [electronic book] /
250 ## - EDITION STATEMENT
Edition statement 10th ed., global edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, United Kingdom :
Name of publisher, distributor, etc. Pearson Education, Limited,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (629 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgments -- PART ONE: INTRODUCTION -- Chapter 1 Introduction to Global Marketing -- Case 1-1 The Global Marketplace Is Also Local -- 1-1 Introduction and Overview -- 1-2 Principles of Marketing: A Review -- Competitive Advantage, Globalization, and Global Industries -- 1-3 Global Marketing: What it is and What it isn't -- 1-4 The Importance of Global Marketing -- 1-5 Management Orientations -- Ethnocentric Orientation -- Polycentric Orientation -- Regiocentric Orientation -- Geocentric Orientation
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 1-6 Forces Affecting Global Integration and Global Marketing -- Driving Forces -- MULTILATERAL TRADE AGREEMENTS -- CONVERGING MARKET NEEDS AND WANTS AND THE INFORMATION REVOLUTION -- TRANSPORTATION AND COMMUNICATION IMPROVEMENTS -- PRODUCT DEVELOPMENT COSTS -- QUALITY -- WORLD ECONOMIC TRENDS -- LEVERAGE -- Experience Transfers -- Scale Economies -- RESOURCE UTILIZATION -- GLOBAL STRATEGY -- INNOVATION AND ENTREPRENEURSHIP -- Restraining Forces -- MANAGEMENT MYOPIA AND ORGANIZATIONAL CULTURE -- NATIONAL CONTROLS -- OPPOSITION TO GLOBALIZATION -- 1-7 Outline of This Book -- Summary
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Discussion Questions -- Case 1-1 The Global Marketplace (continued) -- Case 1-2 McDonald's Expands Globally While Adjusting Its Local Recipe -- Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up -- PART TWO: THE GLOBAL MARKETING ENVIRONMENT -- Chapter 2 The Global Economic Environment -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? -- 2-1 The World Economy-Overview of Major Changes -- 2-2 Economic Systems -- Market Capitalism -- Centrally Planned Socialism -- Centrally Planned Capitalism and Market Socialism
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2-3 Stages of Market Development -- Low-Income Countries -- Lower-Middle-Income Countries -- Upper-Middle-Income Countries -- Marketing Opportunities in LDCs and Developing Countries -- High-Income Countries -- Marketing Implications of the Stages of Development -- 2-4 Balance of Payments -- 2-5 Trade in Merchandise and Services -- Overview of International Finance -- Economic Exposure -- Managing Exchange Rate Exposure -- Summary -- Discussion Questions -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? (continued)
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Case 2-2 A Day in the Life of a Contracts Analyst at Cargill -- Chapter 3 The Global Trade Environment -- Case 3-1 Breaking Up Is Hard to Do: Britons Contemplate "Brexit" -- 3-1 The World Trade Organization and GATT -- 3-2 Preferential Trade Agreements -- Free Trade Area -- Customs Union -- Common Market -- Economic Union -- 3-3 North America -- 3-4 Latin America: SICA, Andean Community, Mercosur, and CARICOM -- Central American Integration System -- Andean Community -- Common Market of the South (Mercosur) -- Caribbean Community and Common Market (CARICOM)
520 ## - SUMMARY, ETC.
Summary, etc. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environmentGlobal Marketin.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 4282
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Green, Mark C.
Title Global Marketing, Global Edition.
Place, publisher, and date of publication Harlow, United Kingdom : Pearson Education, Limited, ©2020
International Standard Book Number 9781292304021
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Access ebook here
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5892201">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=5892201</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Proquest Ebook
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 2 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Local n
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available Online ATU Sligo Yeats Library ATU Sligo Yeats Library eBook 17/08/2020 1 0.00   658.84 GRE 17/08/2020 33.74 17/08/2020 Ebook