Beyond branding : (Record no. 43281)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01270nam a22003378a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 573995 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921174835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050106r20052003enk f 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443995 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443993: |
| Terms of availability | £14.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BAKER |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | IND |
| 245 00 - TITLE STATEMENT | |
| Title | Beyond branding : |
| Remainder of title | how the new values of transparency and integrity are changing the world of brands / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | In response to the growing 'anti-globalization' movement and the popular perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil and aims to show that branding can in fact benefit employees, customers and investors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 1032 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names. |
| 9 (RLIN) | 32965 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrity. |
| 9 (RLIN) | 33456 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business ethics. |
| 9 (RLIN) | 1118 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas. |
| 9 (RLIN) | 39863 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170523 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10455784 |
| b | multi |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 4 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 050823 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 13/12/2007 | 21.83 | 12 | 7 | 658.827 IND | 0073616 | 02/01/2018 | 06/12/2017 | 2 | 21.83 | 06/06/2017 | Standard Loan |