Global marketing management / (Record no. 44121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01358nam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 940514 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921174857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031208s2004 njuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471451878 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471451877 : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki. |
| 9 (RLIN) | 40445 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 694 p. : |
| Other physical details | ill. (some col.), maps ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | cartographic image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Rather than being bound by the traditional bilateral (international) view of competition and marketing, this book emphasizes the multilateral (global) nature of marketing. This global approach also presents marketing in a cross-functional approach to the business operation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 33582 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan. |
| 9 (RLIN) | 40446 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 120629 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10466861 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 54 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 060307 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 07/03/2006 | 54.31 | 4 | 2 | 658.848 KOT | 0053372 | 06/06/2017 | 1 | 54.31 | 06/06/2017 | Standard Loan |