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Key account management : (Record no. 45331)

MARC details
000 -LEADER
fixed length control field 01382cam a2200361 a 4500
001 - CONTROL NUMBER
control field 738261
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921174939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980824s1998 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 075063278X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750632782:
Terms of availability £16.99
040 ## - CATALOGING SOURCE
Original cataloging agency DGU
Transcribing agency DGU
Modifying agency DLC
-- BAKER
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Item number MCD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mc Donald, Malcolm.
245 10 - TITLE STATEMENT
Title Key account management :
Remainder of title learning from supplier and customer perspectives /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann ;
-- Chartered Institute of Marketing,
Date of publication, distribution, etc. 1998, (2004)
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 194 p. :
Other physical details ill. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 #0 - SERIES STATEMENT
Series statement CIM professional
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [187]-188) and index.
520 8# - SUMMARY, ETC.
Summary, etc. Key Account Management is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
General subdivision Key accounts.
9 (RLIN) 33522
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Key accounts.
9 (RLIN) 26751
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Beth,
Dates associated with a name 1957-
9 (RLIN) 41445
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 21052
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 140430
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10480961
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 060823
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 23/08/2006 33.14 7 7 658.81 MCD 0058661 06/06/2017 1 33.14 06/06/2017 Standard Loan