MARC details
000 -LEADER |
fixed length control field |
02430cam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
820886 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921175413.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061120s2007 njua 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132390752 (hardback : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132390750: |
Terms of availability |
£17.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132390750 (hardback : alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)76820886 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
BTCTA |
-- |
UKM |
-- |
C#P |
-- |
YDXCP |
-- |
VP@ |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
LOD |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lodish, Leonard M. |
9 (RLIN) |
44206 |
245 10 - TITLE STATEMENT |
Title |
Marketing that works : |
Remainder of title |
how entrepreneurial marketing can add sustainable value to any sized company / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Wharton School Pub., |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 318 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Companies continually look for new methods to develop and improve their marketing techniques. This is the book to develop your most entrepreneurial marketing strategy and make money through a variety of marketing techniques, concepts, and methods. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
New business enterprises |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business enterprises |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
4284 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Entrepreneurship. |
9 (RLIN) |
2504 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Morgan, Howard Lee, |
Dates associated with a name |
1945- |
9 (RLIN) |
44207 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Archambeau, Shellye. |
9 (RLIN) |
44208 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170519 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10522955 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
080206 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |