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Marketing that works : (Record no. 49090)

MARC details
000 -LEADER
fixed length control field 02430cam a2200409 a 4500
001 - CONTROL NUMBER
control field 820886
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921175413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061120s2007 njua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132390752 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132390750:
Terms of availability £17.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132390750 (hardback : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)76820886
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- UKM
-- C#P
-- YDXCP
-- VP@
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lodish, Leonard M.
9 (RLIN) 44206
245 10 - TITLE STATEMENT
Title Marketing that works :
Remainder of title how entrepreneurial marketing can add sustainable value to any sized company /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Wharton School Pub.,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 318 p. :
Other physical details ill. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.
520 8# - SUMMARY, ETC.
Summary, etc. Companies continually look for new methods to develop and improve their marketing techniques. This is the book to develop your most entrepreneurial marketing strategy and make money through a variety of marketing techniques, concepts, and methods.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4284
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
9 (RLIN) 2504
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morgan, Howard Lee,
Dates associated with a name 1945-
9 (RLIN) 44207
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Archambeau, Shellye.
9 (RLIN) 44208
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170519
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10522955
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 080206
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme
        ATU Sligo Yeats Library ATU Sligo Yeats Library Withdrawn 06/02/2008 61.23 3 4 658.8 LOD 0067403 06/06/2017 2 61.23 06/06/2017 Standard Loan  
        ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 06/02/2008 61.23 1   658.8 LOD 0067404 06/06/2017 3 61.23 06/06/2017 Standard Loan Other/Generic Classification Scheme