MARC details
| 000 -LEADER |
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| fixed length control field |
03280cam a22004214a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
8497889 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210921175539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080620s2008 enkab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199237135 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780199237135: |
| Terms of availability |
£34.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0199237131 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)228497889 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
DLC |
| Modifying agency |
NLM |
| -- |
UKM |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
BAKER |
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BWKUK |
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BWX |
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CDX |
| -- |
IXA |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
362.10688 |
| Item number |
EVA |
| 245 00 - TITLE STATEMENT |
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| Title |
Public health branding : |
| Remainder of title |
applying marketing for social change / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 304 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
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| Content type term |
cartographic image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey -- Building brands with competitive analysis / Ross Gordon ... [et al.] -- Help : a European public health brand in the making? / Gerard Hastings ... [et al.] -- Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter -- Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis -- High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee -- The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack -- Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll -- Future directions for public health branding / W. Douglas Evans and Gerard Hastings. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public health |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Health promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Evans, W. Douglas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hastings, Gerard. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
130704 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10548397 |
| b |
smmai |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| h (OCLC) |
NO HOLDINGS IN LQI - 95 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
090327 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |