MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02107cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
540988 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921175636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061221s2007 ne a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750683864 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750683869: |
| Terms of availability |
£29.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750683869 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)77540988 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Transcribing agency |
UKM |
| Modifying agency |
BWKUK |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
SOI |
| -- |
UMC |
| -- |
NLGGC |
| -- |
CQU |
| -- |
DEBBG |
| -- |
EUM |
| -- |
OCLCQ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 9 (RLIN) |
19041 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing plans : |
| Remainder of title |
how to prepare them, how to use them / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 675 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding the marketing process -- The marketing planning process: 1. the main steps -- The marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan -- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
4284 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning. |
| 9 (RLIN) |
33447 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170223 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10562886 |
| b |
smmai |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 240 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
100629 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |