MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02031cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
018726 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921175637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070222s2007 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470028803 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470028803: |
| Terms of availability |
£29.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470028807 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)85018726 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
UKM |
| -- |
BWK |
| -- |
OCLCG |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
DON |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donaldson, Bill, |
| Dates associated with a name |
1948- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic market relationships : |
| Remainder of title |
from strategy to implementation / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester, England ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 269 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [249]-262) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
8398 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic alliances (Business). |
| 9 (RLIN) |
8006 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business networks. |
| 9 (RLIN) |
8351 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial management. |
| 9 (RLIN) |
3570 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Toole, Tom, |
| Dates associated with a name |
1966- |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170223 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10563362 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
100707 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |