Services marketing : (Record no. 56978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630nam a2200385Li 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0960896 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921180228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120614s2012 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077131711 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077131715: |
| Terms of availability | £45.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077131715 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)800960896 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIL |
| 245 00 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd European edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Maidenhead (England) : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv-559 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index and bibliographic references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foundations of services marketing -- Understanding customer requirements -- Aligning service design and standards -- Delivering and performing service -- Managing service promises -- Services and bottom line. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 7640 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 9 (RLIN) | 1840 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Alan. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 17154 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170524 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11106578 |
| b | multi |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 8 |
| Cataloger's initials, CIN (RLIN) | 131015 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 31/10/2014 | 53.52 | 19 | 20 | 658.8 WIL | 0091544 | 09/11/2021 | 06/10/2021 | 2 | 53.52 | 06/06/2017 | Standard Loan | ||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Restricted Loan | 01/11/2013 | 50.00 | 6 | 4 | 658.8 WIL | 0079338 | 06/06/2017 | 2 | 50.00 | 06/06/2017 | 24 Hour Loan | |||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Restricted Loan | 01/11/2013 | 4 | 7 | 658.8 WIL | 0079340 | 06/06/2017 | 3 | 0.00 | 06/06/2017 | 24 Hour Loan | ||||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Restricted Loan | 31/10/2014 | 53.52 | 3 | 7 | 658.8 WIL | 0091545 | 06/06/2017 | 1 | 53.52 | 06/06/2017 | 24 Hour Loan | |||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Restricted Loan | 31/10/2014 | 53.32 | 4 | 1 | 658.8 WIL | 0091543 | 06/06/2017 | 3 | 53.32 | 06/06/2017 | 24 Hour Loan | |||||
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Restricted Loan | 01/11/2013 | 50.00 | 2 | 1 | 658.8 WIL | 0079346 | 06/06/2017 | 1 | 50.00 | 06/06/2017 | 24 Hour Loan |