MARC details
000 -LEADER |
fixed length control field |
02114cam a2200433 a 4500 |
001 - CONTROL NUMBER |
control field |
6454744 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180238.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101206s2011 enka b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010942419 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199565214 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199565214: |
Terms of availability |
£34.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
019956521X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)656454744 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BTCTA |
Language of cataloging |
eng |
Transcribing agency |
BTCTA |
Modifying agency |
DLC |
-- |
YDXCP |
-- |
CDX |
-- |
BWX |
-- |
CFI |
-- |
MOU |
-- |
CUD |
-- |
UKMGB |
-- |
MIX |
-- |
SINLB |
-- |
OCLCF |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
ROS |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rosenbaum-Elliott, Richard. |
245 10 - TITLE STATEMENT |
Title |
Strategic brand management / |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 303 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The sociocultural meaning of brands -- Understanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity and brand building. Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Managing brands. Brand strategies 1 : symbolic brands -- Brand strategies 2 : low-involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management. |
9 (RLIN) |
5606 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
6614 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Percy, Larry. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pervan, Simon. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170602 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11109890 |
b |
smmai |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 88 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
141010 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |