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Strategic brand management / (Record no. 57291)

MARC details
000 -LEADER
fixed length control field 02114cam a2200433 a 4500
001 - CONTROL NUMBER
control field 6454744
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206s2011 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010942419
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214:
Terms of availability £34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019956521X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)656454744
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency DLC
-- YDXCP
-- CDX
-- BWX
-- CFI
-- MOU
-- CUD
-- UKMGB
-- MIX
-- SINLB
-- OCLCF
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ROS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenbaum-Elliott, Richard.
245 10 - TITLE STATEMENT
Title Strategic brand management /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 303 p. :
Other physical details ill. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The sociocultural meaning of brands -- Understanding the social psychology of brands -- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Brand equity and brand building. Brand equity -- Building brands through marketing communication -- Measuring brand performance and equity -- Managing brands. Brand strategies 1 : symbolic brands -- Brand strategies 2 : low-involvement brands -- Brands, innovation, and high technology -- Brand stretching and retrenching -- Managing corporate reputation.
520 8# - SUMMARY, ETC.
Summary, etc. This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
9 (RLIN) 5606
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 6614
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pervan, Simon.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170602
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11109890
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 88 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 141010
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 23/10/2014 39.25 8 5 658.827 ROS 0090783 19/08/2019 31/07/2019 1 39.25 06/06/2017 Standard Loan