MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03078cam a2200409Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8778045 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921180303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2011 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011033241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412981491 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412981491: |
| Terms of availability |
£44.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412981492 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)778778045 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLGGC |
| Description conventions |
fobidrtb |
| Language of cataloging |
dut |
| Transcribing agency |
NLGGC |
| Modifying agency |
OCLCF |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
LEE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy |
| Fuller form of name |
(Nancy R.). |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, CA [etc.] : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 502 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / Alan R. Andreasen -- Part I : understanding social marketing -- Chapter 1 : defining social marketing -- Chapter 2 : 10 steps in the straegic marketing planning process -- Chapter 3 : 16 tips for success -- Part II : analyzing the social marketing environment -- Chapter 4 : determining research needs and options -- Chapter 5 : choosing a purpose and focus for your plan and conducting a situation analysis - Part III : selecting target audiences, objectives and goals -- Chapter 6 : segmenting, evaluating, and selecting target audiences -- Chapter 7 : setting behaviour objectives and goals -- Chapter 8 : identifying barriers, benefits, the competition,and influencing others -- Part IV : developing social marketing strategies -- Chapter 9 : crafting a desired positioning -- Chapter 10 : product : creaing a product platform -- Chapter 11 : price : determining monetary and nonmonetary incentives and disincentives -- Chapter 12 : place : making access convenient and pleasant -- Chapter 13 : promotion : deciding on messages, messengers, and creative strategies -- Chapter 14 : promotion : slecting communication channels -- Part V : managing social marketing programs -- Chapter 15 : developing a plan for monitoring and evlauation -- Chapter 16 : establishing budgets and finding funding -- Chapter 17 : creating an implementation plan and sustaining behaviour -- Epilogue -- Appendix A : social marketing planning worksheets -- Appendix B : social marketing resources -- Name index -- Subject index -- About the authors. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
7817 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavior modification. |
| 9 (RLIN) |
915 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Fuller form of name |
(Philip J.), |
| Dates associated with a name |
1931-, |
| Relator term |
joint author. |
| 787 18 - OTHER RELATIONSHIP ENTRY |
|---|
| Relationship information |
1e dr. o.d.t.: |
| Main entry heading |
Philip Kotler, Eduardo L. Roberto |
| Title |
Social marketing : strategies for changing public behavior. |
| Place, publisher, and date of publication |
New York : Free Press, 1989 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170527 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11116006 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 6 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
141127 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |