MARC details
| 000 -LEADER |
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| fixed length control field |
03433cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2992419 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210921180337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120517s2012 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012020099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749464462 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749464462: |
| Terms of availability |
£19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749464461 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)782992419 |
| Canceled/invalid control number |
(OCoLC)864540792 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
YNK |
| -- |
CDX |
| -- |
YUS |
| -- |
GZS |
| -- |
A7U |
| -- |
OCLCF |
| -- |
JYJ |
| -- |
THCMU |
| -- |
OMB |
| -- |
CHVBK |
| -- |
KEC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
746.920688 |
| Item number |
TUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| Dates associated with a name |
1967- |
| 245 10 - TITLE STATEMENT |
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| Title |
Fashion brands : |
| Remainder of title |
branding style from Armani to Zara / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 228 p. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [213]-214) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction : A different view -- A history of seduction : Style addicts ; The first fashion brand ; Poiret raises the stakes ; Chanel, Dior and beyond ; The death of fashion ; The rebirth of fashion ; Surviving the crash -- Fashioning an identity : Controlling the plot ; The Italian connection -- When haute couture meets high street : Strategic alliances ; Chic battles cheap ; Stockholm Syndrome ; Viva Zara ; A unique brand from Japan -- The designer as brand : How to be a designer brand -- The store is the star : Retail cathedrals ; Creativity drives consumption ; Luxury theme parks and urban bazaars -- Anatomy of a trend : The style bureau ; The new oracles ; The cool hunter -- The image-makers : Portrait of an art director ; The alternative image-maker -- They shoot dresses, don't they? : Brand translators ; The limits of experimentation -- This year's model : Packaging beauty ; Perfection and imperfection -- Celebrity sells : When celebrities become designers -- Press to impress -- The collections : The power behind the shows ; Communication via catwalk ; Haute couture laid low ; Front-row fever -- Accessorize all areas : Emotional baggage ; A brand in a bottle -- Retro brands retooled : Climbing out of a trench ; The art of plundering the past -- Targeted male : 'Very GQ' ; Fine and dandy ; A tailor-made opportunity ; Groom for improvement -- Urban athletes : Getting on track ; Expect a gadget ; Stars and streets -- Virtually dressed : The success story ; Interactive fashion -- Rise of the bloggers : Blogs and the press ; Blogging as business -- The faking game -- Trendy toddlers : A taste of Milk -- Style goes back to the future : From thrift to vintage -- Behind the seams : Ateliers versus factories ; Ethical fashion -- Conclusion : Searching for a soul ; Honesty as a policy ; The cachet of culture ; 'We are all individuals'. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising. |
| 9 (RLIN) |
2712 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
33452 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
150715 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11125500 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 293 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
150624 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |