MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02882cam a2200361Mc 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4692830 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921180400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140326s2007 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789034267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789034267: |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789034263 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)764692830 |
| Canceled/invalid control number |
(OCoLC)810546014 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DKDLA |
| Language of cataloging |
dan |
| Transcribing agency |
DKDLA |
| Modifying agency |
OCLCF |
| -- |
OCLCO |
| -- |
OCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
NYK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nykiel, Ronald A. |
| 9 (RLIN) |
16132 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing research methodologies for hospitality and tourism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
The Haworth Hospitality & Tourism Press, |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 364 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgements -- |
| Title |
About the author -- |
| -- |
Introduction -- |
| -- |
Part I : research and methodologies. Chapter 1 : defining marketing research, market analysis, and applications. Chapter 2 : primary and secondary research data. Chapter 3 : qualitative research. Chapter 4 : quantitative research. Chapter 5 : integrative research -- |
| -- |
Part II : market analysis and assessment. Chapter 6 : analyzing research findings and data. Chapter 7 : location analysis and site evaluation. Chapter 8 : the design and components of a feasibility study. Chapter 9 : market assessment for development planning. Chapter 10 : assessing focal points and intuitive techniques -- |
| -- |
Part III : marketing research applications. Chapter 11 : marketing research and testing. Chapter 12 : applying research to marketing strategy selection. Chapter 13 : applying research to brand strategy. Chapter 14 : applying research to pricing strategy. Chapter 15 : applying research to customer service and quality initiatives -- |
| -- |
Paert IV : planning and communications. Chapter 16 : preparing a research-based business review. Chapter 17 : the strategic marketing planning process. Chapter 18 : effective presentation and communication of research findings -- |
| -- |
Appendix I : marketing intelligence information sources -- |
| -- |
Appendix II : marketing-related associations -- |
| -- |
Appendix III : top fifty U.S. research firms and web sites -- |
| -- |
Appendix IV : top twenty-five global research organizations and web sites -- |
| -- |
Glossary -- |
| -- |
Bibliography -- |
| -- |
Index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170602 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11131366 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 3 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
151210 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |