Marketing communications / (Record no. 59926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02000cam a2200409Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3869856 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921180423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070606s2007 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844801217 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801213: |
| Terms of availability | £36.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801213 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)903869856 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU@ |
| Language of cataloging | eng |
| Transcribing agency | AU@ |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | OCLCQ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | EGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John, |
| Dates associated with a name | 1952- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 487 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt $2 rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n $2 rdamedia |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc $2 rdacarrier |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing communications : past and present -- 2. Communications theory -- 3. Buying behaviour -- 4. Image and brand management -- 5. Marketing communications planning -- 6. Understanding marketing research -- 7. Target marketing -- 8. Campaign tactics and management -- 9. Advertising -- 10. Sales promotion -- 11. Public relations -- 12. Sponsorship and product placement -- 13. Direct marketing and E-commerce -- 14. Personal selling, point-of-sale and supportive communications -- 15. Integrated marketing communications -- 16. Internal marketing -- 17. Marketing channels and business-to-business communications -- 18. Ethical marketing and the regulatory environment -- 19. The communications industry -- 20. Global marketing communications -- 21. The changing face of marketing communications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 1557 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 335 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160421 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11137630 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 1 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 160419 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 21/04/2016 | 1 | 1 | 658.8 EGA | M026892 | 06/05/2020 | 12/09/2018 | 12/09/2018 | 1 | 0.00 | 06/06/2017 | Standard Loan |