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International marketing : (Record no. 59930)

MARC details
000 -LEADER
fixed length control field 08825cam a2200517Ia 4500
001 - CONTROL NUMBER
control field 027695
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060502s2006 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1844801322
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801329:
Terms of availability £35.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801329
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)68027695
040 ## - CATALOGING SOURCE
Original cataloging agency CPV
Language of cataloging eng
Transcribing agency CPV
Modifying agency BAKER
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082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number MUE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mühlbacher, Hans,
Dates associated with a name 1949-
9 (RLIN) 20757
245 10 - TITLE STATEMENT
Title International marketing :
Remainder of title a global perspective /
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thomson Learning,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 737 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt $2 rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n $2 rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc $2 rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Strategic analysis -- 1. Challenge of globalization -- Learning objectives -- Chapter outline -- International marketing spotlight : Red Bull -- Globalization of trade -- Driving forces of international business -- Business response to the challenge -- International marketing -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 2. Potential market assessment : determination of attractive markets -- Learning objectives -- Chapter outline -- International marketing spotlight : RSB-Roundtech -- Process of potential market assessment -- Assessment of country markets -- Determination of attractive country markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 3. Potential market assessment : economic environment -- Learning objectives -- Chapter outline -- International marketing spotlight : Karmet Steel -- Assessing the economic environment -- Bases of economic wealth -- Economic wealth indicators -- Economic viability profiles -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Development banks and funds.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note 4. Potential market assessment : political and legal environment -- Learning objectives -- Chapter outline -- International marketing spotlight : competing on legal grounds -- Analyzing the political and legal environment -- Political system -- Major political objectives -- International trade policy -- Legal environment -- "Managing" the political and legal environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. International treaties and conventions dealing with property rights -- 5. Potential market assessment : cultural environment -- Learning objectives -- Chapter outline -- International marketing spotlight : generation slump -- Influence of culture on international marketing -- A definition of culture -- Analyzing the cultural environment -- "Managing" the cultural environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note 6. Operating environment assessment : firm's competitive position -- Learning objectives -- Chapter outline -- International marketing spotlight : Grohe Water Technology -- Assessing the competitive position -- Success factors in international marketing -- Competitor analysis -- Determination of distinctive capabilities -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 7. International marketing intelligence -- Learning objectives -- Chapter outline -- International marketing spotlight : Yahoo! -- The intelligence system -- International market research process -- Defining the research problem -- Assessing information needs and availability -- Designing and conducting research -- Interpreting and presenting results -- Organizing for marketing research -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. The ICC/ESOMAR International Code of Marketing and Social Research Practice.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note pt. II. Basic strategic decisions -- 8. Intended strategic position -- Learning objectives -- Chapter outline -- International marketing spotlight : Nestlé refines its strategic position -- Intended global strategic position -- Success patterns of the organization -- Major objectives and priorities -- International branding -- Served markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 9. Rules of business behavior -- Learning objectives -- Chapter outline -- International marketing spotlight : the Gore philosophy -- Rules of business behavior -- Leadership -- Organizational control -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 10. Resource allocation -- Learning objectives -- Chapter outline -- International marketing spotlight : Trumpf Maschinenbau -- Resource allocation -- International expansion -- Determination of local market-entry strategy -- Organization -- Control of effectiveness -- Summary -- Discussion questions -- Additional readings -- Useful Internet links.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note pt. III. Building and sustaining the intended global position -- 11. International product management -- Learning objectives -- Chapter outline -- International marketing spotlight : Avent : Rolls-Royce of baby products -- International product decisions -- The total product -- International customers -- International product policy -- International product portfolio management -- Product brand management -- Product quality management -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Involving consumers via the Internet -- 12. International distribution management -- Learning objectives -- Chapter outline -- International marketing spotlight : make your dealers your partners -- International distribution decisions -- International distribution policy -- Alternative distribution systems -- International channel evaluation -- Channel member selection -- Managing channel relationships -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note 13. International sales management -- Learning objectives -- Chapter outline -- International marketing spotlight : in a global arena, executives need cross-cultural skills -- International sales management decisions -- International sales policy -- International personal selling -- After-sales activities -- Managing the international salesforce -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 14. International marketing logistics -- Learning objectives -- Chapter outline -- International marketing spotlight : international marketing logistics networks -- International marketing logistics -- International marketing logistics policy -- Operative marketing logistics decisions -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Incoterms 2000.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note 15. International market communication -- Learning objectives -- Chapter outline -- International marketing spotlight : Häagen-Dazs -- International market communication -- Integrated market communication -- Advertising -- Stakeholder relations -- Sales promotion -- Sponsoring -- Direct market communication -- Impact on marketing mix -- Summary -- Discussion questions -- Useful Internet links -- Additional readings -- 16. International pricing decisions -- Learning objectives -- Chapter outline -- International marketing spotlight : are international prices beyond corporate control? -- International pricing decisions -- International pricing policy -- Factors influencing price setting -- Payment terms -- Managing financial risks -- Countertrade -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 17. International marketing plan -- Learning objectives -- Chapter outline -- International marketing spotlight : a bumpy ride -- International business plan -- International marketing strategy -- International marketing plan -- International marketing planning manual -- Summary -- Discussion questions -- Additional readings -- Useful Internet links.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
9 (RLIN) 33582
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 4282
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Leihs, Helmuth.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dahringer, Lee.
9 (RLIN) 19155
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160421
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11137678
b smmai
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 137 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 160419
First Date, FD (RLIN) m
Local a
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 21/04/2016     658.848 MUE M026901 06/06/2017 1 0.00 06/06/2017 Standard Loan