MARC details
000 -LEADER |
fixed length control field |
08825cam a2200517Ia 4500 |
001 - CONTROL NUMBER |
control field |
027695 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180423.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060502s2006 enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1844801322 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781844801329: |
Terms of availability |
£35.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781844801329 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)68027695 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CPV |
Language of cataloging |
eng |
Transcribing agency |
CPV |
Modifying agency |
BAKER |
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YDXCP |
-- |
BTCTA |
-- |
NLGGC |
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TWT |
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CRH |
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OCLCG |
-- |
AU@ |
-- |
DEBBG |
-- |
DEBSZ |
-- |
OCLCQ |
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BDX |
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OCLCF |
-- |
OCLCO |
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OCLCQ |
-- |
OCLCO |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
Item number |
MUE |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mühlbacher, Hans, |
Dates associated with a name |
1949- |
9 (RLIN) |
20757 |
245 10 - TITLE STATEMENT |
Title |
International marketing : |
Remainder of title |
a global perspective / |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Thomson Learning, |
Date of publication, distribution, etc. |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 737 pages : |
Other physical details |
color illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc $2 rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
pt. I. Strategic analysis -- 1. Challenge of globalization -- Learning objectives -- Chapter outline -- International marketing spotlight : Red Bull -- Globalization of trade -- Driving forces of international business -- Business response to the challenge -- International marketing -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 2. Potential market assessment : determination of attractive markets -- Learning objectives -- Chapter outline -- International marketing spotlight : RSB-Roundtech -- Process of potential market assessment -- Assessment of country markets -- Determination of attractive country markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 3. Potential market assessment : economic environment -- Learning objectives -- Chapter outline -- International marketing spotlight : Karmet Steel -- Assessing the economic environment -- Bases of economic wealth -- Economic wealth indicators -- Economic viability profiles -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Development banks and funds. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
4. Potential market assessment : political and legal environment -- Learning objectives -- Chapter outline -- International marketing spotlight : competing on legal grounds -- Analyzing the political and legal environment -- Political system -- Major political objectives -- International trade policy -- Legal environment -- "Managing" the political and legal environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. International treaties and conventions dealing with property rights -- 5. Potential market assessment : cultural environment -- Learning objectives -- Chapter outline -- International marketing spotlight : generation slump -- Influence of culture on international marketing -- A definition of culture -- Analyzing the cultural environment -- "Managing" the cultural environment -- Summary -- Discussion questions -- Additional readings -- Useful Internet links. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
6. Operating environment assessment : firm's competitive position -- Learning objectives -- Chapter outline -- International marketing spotlight : Grohe Water Technology -- Assessing the competitive position -- Success factors in international marketing -- Competitor analysis -- Determination of distinctive capabilities -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 7. International marketing intelligence -- Learning objectives -- Chapter outline -- International marketing spotlight : Yahoo! -- The intelligence system -- International market research process -- Defining the research problem -- Assessing information needs and availability -- Designing and conducting research -- Interpreting and presenting results -- Organizing for marketing research -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. The ICC/ESOMAR International Code of Marketing and Social Research Practice. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
pt. II. Basic strategic decisions -- 8. Intended strategic position -- Learning objectives -- Chapter outline -- International marketing spotlight : Nestlé refines its strategic position -- Intended global strategic position -- Success patterns of the organization -- Major objectives and priorities -- International branding -- Served markets -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 9. Rules of business behavior -- Learning objectives -- Chapter outline -- International marketing spotlight : the Gore philosophy -- Rules of business behavior -- Leadership -- Organizational control -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 10. Resource allocation -- Learning objectives -- Chapter outline -- International marketing spotlight : Trumpf Maschinenbau -- Resource allocation -- International expansion -- Determination of local market-entry strategy -- Organization -- Control of effectiveness -- Summary -- Discussion questions -- Additional readings -- Useful Internet links. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
pt. III. Building and sustaining the intended global position -- 11. International product management -- Learning objectives -- Chapter outline -- International marketing spotlight : Avent : Rolls-Royce of baby products -- International product decisions -- The total product -- International customers -- International product policy -- International product portfolio management -- Product brand management -- Product quality management -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Involving consumers via the Internet -- 12. International distribution management -- Learning objectives -- Chapter outline -- International marketing spotlight : make your dealers your partners -- International distribution decisions -- International distribution policy -- Alternative distribution systems -- International channel evaluation -- Channel member selection -- Managing channel relationships -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
13. International sales management -- Learning objectives -- Chapter outline -- International marketing spotlight : in a global arena, executives need cross-cultural skills -- International sales management decisions -- International sales policy -- International personal selling -- After-sales activities -- Managing the international salesforce -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 14. International marketing logistics -- Learning objectives -- Chapter outline -- International marketing spotlight : international marketing logistics networks -- International marketing logistics -- International marketing logistics policy -- Operative marketing logistics decisions -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- Appendix. Incoterms 2000. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
15. International market communication -- Learning objectives -- Chapter outline -- International marketing spotlight : Häagen-Dazs -- International market communication -- Integrated market communication -- Advertising -- Stakeholder relations -- Sales promotion -- Sponsoring -- Direct market communication -- Impact on marketing mix -- Summary -- Discussion questions -- Useful Internet links -- Additional readings -- 16. International pricing decisions -- Learning objectives -- Chapter outline -- International marketing spotlight : are international prices beyond corporate control? -- International pricing decisions -- International pricing policy -- Factors influencing price setting -- Payment terms -- Managing financial risks -- Countertrade -- Impact on marketing mix -- Summary -- Discussion questions -- Additional readings -- Useful Internet links -- 17. International marketing plan -- Learning objectives -- Chapter outline -- International marketing spotlight : a bumpy ride -- International business plan -- International marketing strategy -- International marketing plan -- International marketing planning manual -- Summary -- Discussion questions -- Additional readings -- Useful Internet links. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing |
General subdivision |
Management. |
9 (RLIN) |
33582 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
4282 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Leihs, Helmuth. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dahringer, Lee. |
9 (RLIN) |
19155 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
160421 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11137678 |
b |
smmai |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 137 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
160419 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |