Principles of services marketing / (Record no. 60014)
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000 -LEADER | |
---|---|
fixed length control field | 01352cam a2200361Mc 4500 |
001 - CONTROL NUMBER | |
control field | 0917431 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210921180427.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150129s2014 uika b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780077152345 |
Qualifying information | (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780077152345: |
Terms of availability | £49.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0077152344 |
Qualifying information | (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)900917431 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DKDLA |
Language of cataloging | dan |
Transcribing agency | DKDLA |
Modifying agency | OCLCO |
-- | OCLCF |
-- | OCLCQ |
-- | OCLCO |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PAL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Palmer, Adrian, |
Relator term | author |
9 (RLIN) | 21484 |
245 10 - TITLE STATEMENT | |
Title | Principles of services marketing / |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Maidenhead : |
Name of publisher, distributor, etc. | McGraw-Hill Education/Higher education, |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 495 p. : |
Other physical details | illustrations ; |
Dimensions | 27 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
336 ## - CONTENT TYPE | |
Content type term | still image |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Service industries |
General subdivision | Marketing. |
9 (RLIN) | 7640 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 160902 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b11138580 |
b | multi |
c | - |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
h (OCLC) | NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Operator's initials, OID (RLIN) | 0 |
Cataloger's initials, CIN (RLIN) | 160822 |
First Date, FD (RLIN) | m |
Local | a |
-- | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 02/09/2016 | 54.78 | 2 | 1 | 658.8 PAL | 0064438 | 02/05/2018 | 23/04/2018 | 1 | 54.78 | 06/06/2017 | Standard Loan |