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Essentials of marketing research : (Record no. 60018)

MARC details
000 -LEADER
fixed length control field 02144cam a2200421Ii 4500
001 - CONTROL NUMBER
control field 2605741
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140624t20152015enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292060166
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292060163:
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292060163
Qualifying information (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)882605741
Canceled/invalid control number (OCoLC)922511549
040 ## - CATALOGING SOURCE
Original cataloging agency CDX
Language of cataloging eng
Description conventions rda
Transcribing agency CDX
Modifying agency UV0
-- OCLCO
-- UAB
-- OCLCO
-- OCLCQ
-- OCLCF
-- YDXCP
-- TULIB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term author.
9 (RLIN) 21537
245 10 - TITLE STATEMENT
Title Essentials of marketing research :
Remainder of title a hands-on orientation /
250 ## - EDITION STATEMENT
Edition statement Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, Essex, England :
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 432 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt $2 rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n $2 rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc $2 rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Always learning
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- II. RESEARCH DESIGN FORMULATION -- 3. Research Design, Secondary and Syndicated Data -- 4. Qualitative Research -- 5. Survey and Observation -- 6. Experimentation and Causal Research -- 7. Measurement and Scaling -- 8. Questionnaire and Form Design -- 9. Sampling Design and Procedures -- III. DATA COLLECTION, ANALYSIS, AND REPORTING -- 10. Data Collection and Preparation -- 11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- 12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression -- 13. Report Preparation and Presentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 4289
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Always learning.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170527
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11138634
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 26 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 160823
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 14/09/2016 62.01 6 4 658.83 MAL 0064435 01/05/2018 13/03/2018 1 62.01 06/06/2017 Standard Loan