MARC details
000 -LEADER |
fixed length control field |
02144cam a2200421Ii 4500 |
001 - CONTROL NUMBER |
control field |
2605741 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180427.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140624t20152015enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292060166 |
Qualifying information |
(pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292060163: |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292060163 |
Qualifying information |
(pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)882605741 |
Canceled/invalid control number |
(OCoLC)922511549 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CDX |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CDX |
Modifying agency |
UV0 |
-- |
OCLCO |
-- |
UAB |
-- |
OCLCO |
-- |
OCLCQ |
-- |
OCLCF |
-- |
YDXCP |
-- |
TULIB |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
MAL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K., |
Relator term |
author. |
9 (RLIN) |
21537 |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing research : |
Remainder of title |
a hands-on orientation / |
250 ## - EDITION STATEMENT |
Edition statement |
Global edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow, Essex, England : |
Name of publisher, distributor, etc. |
Pearson Education Limited, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
432 pages : |
Other physical details |
color illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc $2 rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Always learning |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- II. RESEARCH DESIGN FORMULATION -- 3. Research Design, Secondary and Syndicated Data -- 4. Qualitative Research -- 5. Survey and Observation -- 6. Experimentation and Causal Research -- 7. Measurement and Scaling -- 8. Questionnaire and Form Design -- 9. Sampling Design and Procedures -- III. DATA COLLECTION, ANALYSIS, AND REPORTING -- 10. Data Collection and Preparation -- 11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- 12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression -- 13. Report Preparation and Presentation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
4289 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Always learning. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170527 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11138634 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 26 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
160823 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |