MARC details
000 -LEADER |
fixed length control field |
02263cam a2200457Mu 4500 |
001 - CONTROL NUMBER |
control field |
1114257 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921181002.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160512s2016enk 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138913622 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138913622: |
Terms of availability |
£95.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138913626 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138913639 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138913634 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781315691336 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1315691337 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)951114257 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DEBSZ |
Language of cataloging |
eng |
Description conventions |
aacr/rda |
Transcribing agency |
DEBSZ |
Modifying agency |
OCLCO |
-- |
DEBBG |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
700.688 KOL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kolb, Bonita M., |
9 (RLIN) |
30539 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy for the creative and cultural industries / |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London ; |
-- |
New York : |
Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 246 p. ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc $2 rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Mastering management in the creative and cultural industries |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by: taking a strategic approach to developing marketing plans; bringing together strategic planning, market research, goal setting, and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Arts |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Performing arts |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Cultural industries |
General subdivision |
Management. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170515 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11148639 |
b |
sm |
c |
n |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 4 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
170515 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |