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Marketing strategy for the creative and cultural industries / (Record no. 60976)

MARC details
000 -LEADER
fixed length control field 02263cam a2200457Mu 4500
001 - CONTROL NUMBER
control field 1114257
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921181002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160512s2016enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138913622
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138913622:
Terms of availability £95.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138913626
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138913639
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138913634
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315691336
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1315691337
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)951114257
040 ## - CATALOGING SOURCE
Original cataloging agency DEBSZ
Language of cataloging eng
Description conventions aacr/rda
Transcribing agency DEBSZ
Modifying agency OCLCO
-- DEBBG
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 700.688 KOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kolb, Bonita M.,
9 (RLIN) 30539
245 10 - TITLE STATEMENT
Title Marketing strategy for the creative and cultural industries /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- New York :
Name of producer, publisher, distributor, manufacturer Routledge, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 246 p. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt $2 rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n $2 rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc $2 rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Mastering management in the creative and cultural industries
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by: taking a strategic approach to developing marketing plans; bringing together strategic planning, market research, goal setting, and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Arts
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Performing arts
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cultural industries
General subdivision Management.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170515
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11148639
b sm
c n
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 4 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 170515
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 23/09/2017 36.57   700.688 KOL 0065236 23/09/2017 23/09/2017 Standard Loan