Normal view
MARC view
Bitner, Mary Jo (Personal Name)
Services Mkting Conf. (7th : 1988 : Arl., Va.). Designing a winning service strategy, 1989: CIP t.p. (Mary Jo Bitner)
Services marketing, c2006: t.p. (Mary Jo Bitner) p. v (Dr. Bitner; holds various academic posts at Ariz. State Univ.)