Marketing research : measurement & method : a text with cases /
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Series: Macmillan series in marketing.Publisher: New York : London : Macmillan ; Collier Macmillan, c1990Edition: 5th ed.Description: xxii, 836 p. : ill. ; 24 cm.ISBN: 0029461839; 0024218219.Subject(s): Marketing research -- Case studiesDDC classification: 658.83028Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Withdrawn | 658.83028 TUL (Browse shelf(Opens below)) | 1 | Available | 0029256 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.83028 TUL (Browse shelf(Opens below)) | 2 | Available | M025683 |
Total holds: 0
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658.83 VER Creating value with big data analytics : making smarter marketing decisions / | 658.83 WEI Marketing research. | 658.83028 Marketing research : an applied orientation / | 658.83028 TUL Marketing research : measurement & method : a text with cases / | 658.8309417 DOM Marketing research in Ireland : theory and practice / | 658.8309417 DOM Marketing research in Ireland : theory and practice / | 658.8309417 DOM Marketing research in Ireland : theory and practice / |
Includes bibliographical references and indexes.