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International marketing : a global perspective /

By: Dahringer, Lee.
Contributor(s): Mühlbacher, Hans, 1949-.
Publisher: Reading, Mass. : Addison-Wesley, c1991Description: xxvi, 677 p., [4] p. of plates : ill. (some col.), maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0201503549; 9780201503548.Subject(s): Export marketing -- ManagementDDC classification: 658.848
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Includes bibliographical references and indexes.

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