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Introduction to advertising and promotion : an integrated marketing communications perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.
Publisher: Irwin 1993Edition: 2nd ed.Description: xxxii, 836 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256105162; 9780256105162.Subject(s): ADVERTISING
| Advertising | MARKETING | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.1 (Browse shelf(Opens below)) | 1 | Available | 0030307 |
Total holds: 0
Stocktake 96