Marketing strategy and plans.

Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Edition: 3rd ed. / David J. Luck, O.C. Ferrell, George H. Lucas, Jr.Description: x, 514 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0135587190; 9780135587195.Subject(s): Marketing -- United States -- Management | Marketing -- United States -- Management -- Case studiesDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Withdrawn	658.8 LUC (Browse shelf(Opens below))	1	Available		0030935

Total holds: 0

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Includes bibliographical references and indexes.