Strategy and marketing : a case approach
By: Simmonds, Kenneth.
Publisher: Philip Allen 1986Edition: 2nd ed.Description: xiv, 265 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0860036456; 9780860036456:.Subject(s): MARKETING | Marketing -- Case studies | STRATEGIC PLANNINGDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Withdrawn | 658.802 (Browse shelf(Opens below)) | 1 | Available | 0030948 |
Total holds: 0
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658.8 SMA The practice of marketing | 658.80094 QUE Cases in European marketing management / | 658.802 Market-led strategic change. | 658.802 Strategy and marketing : a case approach | 658.802 Perspectives on marketing management in Ireland / | 658.802 DOO Strategic marketing decisions in global markets / | 658.802 MCD Marketing plans : how to prepare them, how to use them / |