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The marketing edge : making strategies work /
By: Bonoma, Thomas V
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Publisher: New York : Free Press, c1985Description: xiii, 241 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0029042003; 9780029042007.Subject(s): Marketing | MarketingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 BON (Browse shelf(Opens below)) | 1 | Available | 0030964 | ||
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.8 BON (Browse shelf(Opens below)) | 2 | Available | 0033753 |
Total holds: 0
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| 658.8 Principles of marketing / | 658.8 BAT Managing services marketing : text and readings / | 658.8 BLY Business-to-business marketing management : a global perspective / | 658.8 BON The marketing edge : making strategies work / | 658.8 BON The marketing edge : making strategies work / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / |
Includes index.
Bibliography: p. 229-237.