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The rise and fall of strategic planning /

By: Mintzberg, Henry.
Publisher: New York : Prentice Hall, 1994Description: xix, 458 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0137818246 (pbk.); 9780137818242:.Subject(s): Strategic planning | Long-range planningDDC classification: 658.4012 Summary: Traces the story of strategic planning from its origins in 1965, through its rise to prominence and its subsequent fall. The book offers an explanation of planning, strategy and, more broadly, the appropriate place of analysis in organisations.
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Includes bibliographical references and index.

Traces the story of strategic planning from its origins in 1965, through its rise to prominence and its subsequent fall. The book offers an explanation of planning, strategy and, more broadly, the appropriate place of analysis in organisations.

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