Managing services marketing : text and readings /

By: Bateson, John E. G .

Publisher: Fort Worth : Dryden Press, c1992Edition: 2nd ed.Description: xiv, 594 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0030541646; 9780030541643.Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Withdrawn	658.8 (Browse shelf(Opens below))	1	Available		0031195

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Previous	658.8 Managing marketing /	658.8 Basic marketing : principles and practice /	658.8 Marketing classics : a selection of influential articles /	658.8 Managing services marketing : text and readings /	658.8 Principles of marketing /	658.8 BAT Managing services marketing : text and readings /	658.8 BLY Business-to-business marketing management : a global perspective /	Next

Includes bibliographical references and index.

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Managing services marketing : text and readings /

By: Bateson, John E. G.

Browsing ATU Sligo Yeats Library shelves, Shelving location: Withdrawn Close shelf browser (Hides shelf browser)

By: Bateson, John E. G .